Designing the Digital Experience with David King

Technology, Social Networking Web Conference Tuesday, November 18, 2008 1:00 pm ET One Hour Member: $75.00 Non-Member: $95.00 There is a revolution occurring on the Web. New technology tools and techniques are changing the way users think about and interact with the Web sites they frequent. Businesses that recognize the radical shift in customer expectations know that "usability" isn't enough any more; they are increasingly obsessed with building Web sites and applications that deliver great user experiences. This presentation explains the concepts behind designing experiences on the Web, emphasizing current best practices in three key areas: 1) Structure. This is about creating better experiences by improving a Web site's ease-of-use. Great customer experiences happen when customers can focus on their own goals, rather than on how to navigate a site. 2) Community. Memorable experiences are created via on-line participation and community--the essence of Web 2.0. Readers will learn how to start conversations with blogs and wikis, as well as how to use podcasting and videocasting to create a personal touch. Ideas to jump-start conversations are provided. 3) Customers. Here, readers will learn how to stage experiences on-line that are guaranteed to surprise and delight customers. Also included are practical tips on turning potentially negative experiences into memorable ones. Who Should Participate: Managers, administrators, technology staff, Web staff, any librarian that helps customers on-line. The Key Benefits For Participants: Participants will learn the basics of experience design and planning in a Web setting, how interacting with community on-line is a form of experience, and be introduced to staging experiences that surprise and delight customers. Key Topics to be Explored: what is experience design and how does that look in a digital setting what is a structured focus in digital experience design what is a community focus in digital experience design what is a customer focus in digital experience design how to use experience design techniques to connect with and delight customers David Lee King David Lee King is the Digital Branch & Services Manager at the Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He has spoken in the U.S. and Canada about emerging trends, Web site usability and management, digital experience planning, and managing techie staff, and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008, and writes the Internet Spotlight column in Public Libraries magazine with Michael Porter. David maintains a blog at http://www.davidleeking.com. Developed for the Education Institute by Darlene Fichter’s Northern Lights Internet Solutions, Inc., Saskatoon, Saskatchewan