How To Write a Media Release

How To Write a Media Release
Do you need to make an announcement to the public, but you're not sure how to do it? Are your releases being ignored by media contacts? Journalists, editors, and producers are busy people, constantly bombarded with information, tips and new stories every day. What will make you stand out in the noise is an interesting, well-written news release. 

In this webinar, you’ll learn how to effectively write news/media/press releases with OLA’s marketing and communications specialist, Lauren Hummel. You’ll learn what exactly a release is, where, when and why you should send one, as well as learn its basic building blocks. 

This is an excellent primer for libraries who do not have a dedicated communications staff person, for those looking to dip their toes into media relations, or for those who want to know how to make an announcement to the media with the most impact. 

You’ll also receive a handout and a template to write your own releases. 

You will learn:

1) How to define a news/press/media release 
2) The key components of a media release 
3) Learn who to send your release and how to follow up on your release

About the presenter:
Lauren Hummel is the marketing and communications specialist at the Ontario Library Association and an emerging writer, with an undergraduate degree in journalism from the University of Toronto, a post-graduate certificate in creative writing from Humber College, as well as a Masters of Arts in creative and critical writing from the University of Gloucestershire. She loves to run 5ks, kickboxes when she is not running, and is always planning a trip to Europe.
9/17/2019 2:00 PM - 9/17/2019 3:00 PM

Sign in

To register for an Education Institute session, please enter your account username and password below. Member discounts are automatically applied.

Once you've registered for a session, a payment receipt will be emailed to the address provided. Session connection instructions are sent the day prior to the session.

Sign In

Create an account

Don’t have an account? Please create a free account with us in order to register for EI sessions.


NOTE: If you are a Partnership member, please contact Esteban Dorado-Troughton (416.363.3388 ext 232) upon completion of your account.

Having trouble? Try the Registration FAQ or contact our Education team at